Here in Michigan, summer thunderstorms are a normal occurrence for us. So, after the storm last night, with winds reaching up to 60 mph, the damage is littered all over the neighborhood, and we are not all that surprised. Tree branches are scattered across the streets, power lines are down, and unfortunately, you see roof shingles scattered across your yard. You’ve even heard about a downed silo on Hammond Road; this was a big one! Still, the wind hasn’t completely subsided, and yet, you hear a knock on the door. You see a stranger standing on your front porch, wearing a branded polo shirt that you don’t recognize. Claiming he was just driving through and noticed your roof’s damage, he is offering you a steal of a deal to repair your roof, almost too good to be true.
The truth is, in this situation, the “deal” may very well be a scam. Storm-chasing companies can take advantage of recent storm-hit areas and capitalize on the need and urgency for repair. And while not all storm chasers are scam artists, they may have other issues, like not being properly licensed or adequately trained. This article is here to help you recognize the warning signs before you open your wallet or even your door. Starting with an explanation of who storm chasers are, we will expose their operation tactics and educate you on the risks of hiring them, potentially leading to costly regrets. Most importantly, you’ll learn why choosing a trusted, local roofing company, what we call a “roofing whisperer,” is the safest and wisest choice. Sharing tips on how to verify a roofer’s legitimacy, you’ll know how to ensure the company you hire knows Michigan’s building codes, weather, and community.
Whether you are cleaning up from last night’s storm or trying to prepare for the next one, this article will arm you with the right knowledge to protect your home and wallet.
What Are Storm Chasers?
Often referred to as storm chasers, these types of companies travel around the country, offering quick repair and replacement services after an area has experienced some sort of extreme weather event. These service providers are from out of town, with no local presence or commitment to the community. They often lack local licensing and knowledge of the local climate. Using aggressive marketing tactics, such as showing up uninvited or making unsolicited phone calls, is a trademark of these types of operations.
Storm chasers target recent storm-affected areas, like in our story above, and offer quick repairs and low prices, making the service they’re offering attractive to the vulnerable homeowner. Using shady business practices, like requesting full payment upfront or pressuring homeowners to immediately sign a contract, are examples of how storm chasers commonly operate.
While storm chasers may offer a convenient solution and their low prices and quick fixes may seem attractive, their shady practices and lack of local accountability can lead to serious risks for homeowners. Before you end up with a damaged roof, an empty wallet, and costly regrets, learn the risks of hiring a storm chaser.
The Risks of Hiring a Storm Chaser
Without the proper vetting, storm chasing companies can take advantage of homeowners in numerous ways. It is not unheard of for storm chasers to take full payment up front and then disappear without ever lifting a finger. Knowing the different risks associated with hiring an out-of-town, unknown roofing company in Traverse City helps homeowners make the most informed decision and avoid costly scams.
Lack of Professional Credentials: Storm chasers may not be properly certified to work in your local area or state, and may be operating without a license or insurance. This leaves homeowners liable for any on-site damage or injuries that may occur during completion of the project. Homeowners must be aware to check the appropriate agencies to verify licensing, since scam artists may present a fake license or certification. Storm chasers may have limited expertise in roofing, especially in our local area, and are unlikely to be members of any reputable trade organizations. Without proper credentials and qualifications, storm chasers can perform unsafe and non-compliant work, putting the homeowner at risk of legal or financial troubles.
Poor Workmanship: When storm chasers show up in your neighborhood, chances are your home isn’t the only one in need of repair. Cutting corners to reduce work time or using inferior products to save on material costs are risks when working with a storm chaser. Since they are trying to make a profit and repair as many homes as possible in a short amount of time, you may find that their workmanship is less than quality, and that’s if they even complete the job at all. Storm chasers have been known to skip town before completing their work, leaving the roof vulnerable to additional leaking and damage. At the end of the day, poor workmanship can lead to water damage and costly repairs.
Financial Scams and Fraud: Not unheard of, storm chasers have been known to request full payment upfront (or large deposits) and then disappear without a trace. Other tactics used include giving low estimates and then adding unexpected costs or presenting vague contracts that leave homeowners unprotected. Homeowners can lose thousands of dollars without any recourse if they hire an unvetted, unlicensed, uninsured, and inexperienced storm chaser.
Lack of Accountability: Hiring a roofing company with no local office or phone number leaves the homeowner without any way to follow up if problems arise. They are unable to contact the roofer or enforce any warranty coverage they thought they had. Unlike local roofers who have a presence in the community, storm chasers often operate under temporary names and are unable to be tracked down for complaints or legal action. Homeowners are left stranded with no support and are responsible for any additional repairs or costs.
Lack of Local Climate Knowledge: Living near the shores of Grand Traverse Bay, located at the inlet of Lake Michigan, local roofing contractors are very aware of the local climate and the roofing needs of the homes in this area. Storm chasers are likely unaware of the local climate, such as lake-effect snow, hail, and summer thunderstorms. They may use less-trusted and lower-quality material, impacting the quality of the work and the long-term protection of your home. Unlike a local roofing company in Traverse City, storm chasers don’t contribute to the local community and have no personal investment in their local reputation.
When needing roof repair or replacement, being aware of storm chasers and the potential risks of hiring one can help homeowners avoid major headaches and potentially save thousands. With the right tools, homeowners can spot a sketchy storm chaser before they even knock.
How to Spot a Storm Chaser Before You Open the Door
When it comes to protecting your roof and wallet from an inexperienced and underqualified roofing contractor, use this list of storm chaser red flags to recognize potential scam artists.
- Their vehicle has out-of-state license plates or no license plate at all. If in state, the vehicle is unmarked, without a business logo, or anything to identify it.
- They cannot provide a local physical address.
- Using pushy sales tactics, such as trying to pressure you to sign a contract because the offer only lasts until the end of the day.
- They are requesting full payment before the work begins or an unusually large down payment (average is 10-15% for smaller repairs and 20-50% for average residential roof replacements).
- They refuse to provide proof of license and insurance or try to make you uncomfortable for asking.
- They do not provide a written contract, or the terms of the contract are vague.
- If they do not have any local references or reviews.
- If they offer to pay, waive, or rebate your insurance deductible, this is a clear sign of fraud. In Michigan, this is considered insurance fraud and can bring legal consequences for the contractor and the homeowner.
When working with any roofing company in Michigan, it is important to take the time to ask questions and verify a contractor’s license with the state licensing board. In Michigan, homeowners can check with the Michigan Department of Licensing and Regulatory Affairs (known as LARA) or check with the Better Business Bureau (BBB). Asking around the community is another resource to use when looking for a locally trusted and reputable roofing company.
Why Choose a Local Roofing Company?
Living in Northern Michigan, residents are usually ready for all sorts of unpredictable weather. From summer thunderstorms to winter snow and ice, we get to experience unique weather in each season. Finding a roofer who understands the local climate is vital to ensure that the quality and workmanship they provide can stand up against whatever Mother Nature deals. These local “roof whisperers” offer reliability and expertise. Here’s why:
- Familiar with the local climate.
- Knows local building codes and regulations.
- Accountable and invested in the community.
- Good communication, easy to contact.
- Ongoing and additional services are available.
- Reliable warranties and access to them if needed.
With local expertise, a permanent local presence, and availability for future maintenance, choosing to work with a local roofing company is the best choice, offering peace of mind through all the stormy seasons. Last, we’ll share some tips to help identify a trusted company and avoid any scams.
Tips for Choosing a Reputable Roofing Company
Use the following tips to verify that the roofing company you are considering is the right one for you and your home.
- Check credentials through LARA and confirm insurance coverage through the insurance company and workers’ compensation.
- Research their reputation. Look on their website, online reviews, and in Traverse City, you can check with the Grand Traverse County Construction Code Office and see if the company is locally permitted or if they have any outstanding violations or complaints.
- Get a detailed, written contract. Read it before you sign it.
- Confirm all warranty information in writing.
- Avoid signing contracts under pressure; take your time.
- Work alongside the roofer and your insurance company.
By following these simple steps, you can choose a roofing company that is experienced, reputable, and committed to doing the job right for you and your home. Let’s wrap up by looking back at all we have learned and why hiring a trusted local contractor is always your best bet after a storm.
Protect Your Home With a Local Roof Whisperer
After a storm like the last one, your roof may have taken a blow, but your wallet and peace of mind don’t have to. Though the urge to fix your roof quickly can make a storm chaser’s “deal” tempting, we’ve seen how these out-of-town roofers operate with risks. From poor workmanship to financial schemes and no way to hold them accountable, hiring storm chasers can leave homeowners with costly regrets. Spotting the red flags like high-pressure sales tactics and understanding the dangers of an unvetted company equips you with the tools to recognize a storm chaser before they even knock. Instead, choose a trusted “roof whisperer” from your community. Traverse City roofing companies offer expertise in our unique climate, accountability, community commitment, and reliable support for future maintenance and repairs. By checking with LARA, looking at reviews, and ensuring you have a detailed written contract, you can hire a roofer with confidence. Don’t let your savings blow away; support local roofers who know Michigan and care about your home and community.